began doing the film of “My Coloring Book” when Columbia
announced that they didn’t know how much control they had
over her and cancelled the film. But Verona went on to complete
it anyway and it has been in the permanent collection of the Museum
of Modern Art, Animation Festival and the Library of Congress.
These two shorts were considered by many as the first music videos.
He went on from there to work with The Lovin Spoonfull, Boy George,
Mick Fleetwood, Natalie Cole, Chicago, Streisand again, Simon &
Garfunkel, and many more.
During this period Verona became intrigued with stories, both still
and moving, and became Lee Strasberg’s directing protege in
the Actor’s Studio. They did not get along, and after two
years Verona left. He made a 17 minute film about his experience
there. Three years later, “The Rehearsal” was nominated
for an Academy Award. Lee Strasberg was the 3rd person to call and
Verona told Strasberg that he had written a movie that Strasberg
would be great in. Strasberg read the script and accepted the role.
It took Verona 7 years to raise the money to make his film “Boardwalk.”
Between 1970-1972, before there was such a thing as music videos,
Verona was the exclusive provider of musical promotional films for
Columbia, and Epic records. He also did videos for Atlantic, UA,
and Buddah records, all the while painting and harboring that secret
desire to make a movie.
One day he looked in his refrigerator and saw thousands of feet
of 16 millimeter film. He had his own camera and sat down and wrote
his first feature film, "The Lords of Flatbush."
It was the launching of Sylvester Stallone, Henry Winkler, Armand
Assante, Perry King, and Richard Gere who was later replaced.
He later went on to direct his directing teacher and mentor Lee
Strasberg. He wrote and directed Strasberg, Ruth Gordon and Janet
Leigh in the highly acclaimed but little seen film “Boardwalk.”
The distributor sadly went under. But his film career was launched.
All the while he painted, telling stories on canvas or the silver
screen. When finishing a day of film meetings and lunches Verona
would lock himself inside his Bel Air home studio and paint at night.
It was his release from the outside world.
He began selling from the house. Important and noted film people
would come by and see his work and ask if he would sell them. He
finally did. And has never looked back. He used to drop his paintbrush
for a movie, now he’d rather paint.
Mr. Verona was named Chairman of the UCLA Medical Arts Sculpture
Committee, where he will oversee the donations and installations
of all sculpture in the new UCLA hospital being designed by the
great architect I. M. Pei.
Mr. Verona was recently honored by being one of three living artists
invited to attend and exhibit at the Fine Art Dealers Association
of America’s annual exhibition.
Verona has won over 100 awards for his prolific art and films. He
is in outstanding
collections throughout the world. He continues to live in Bel Air
California and the south of France.